Assignment for the iconic Shrunk / Scotch & Soda brand a deep dive into the raw, rebellious world of 90s skate and surf culture.
This design was all about capturing that unmistakable era of scratched decks, sun-faded tees, curbside tricks, and DIY style, channeling the gritty charm of Venice Beach boardwalks and the carefree attitude of summer skate crews.
From oversized lettering and playful distortions, every detail was designed to echo the visual language of a generation raised on skate videos, punk zines, and after-school freedom.
The result is a print packed with personality fearless, fun, and unapologetically retro. A tribute to the kids who lived for the ride, and dressed like they meant it.
Art Direction : David D.
