BELLEROSE

Vintage American authenticity meets nostalgic charm in this boys' t-shirt design a tribute to classic storefront culture and outdoor living.
The graphic takes a playful fishing approach, inspired by old-school bait and tackle shop signs and 70s–80s advertisement aesthetics. Retro typefaces, and hand-drawn illustrations that feel straight out of a small-town roadside billboard.
It captures that laid-back, sun-drenched Americana spirit where weekends meant lake trips, fishing rods, and dusty pickup trucks.
The result is a timeless, easygoing tee full of character, designed to evoke the warmth and storytelling of a bygone era.
A wearable rugged, nostalgic, and effortlessly cool.

Art Direction : David D.

Project 21