Graphic design concept for the boys' collection, blending playful energy with an authentic, sporty edge.
Developed through hand-drawn doodles and refined in Photoshop, the designs strike a balance between creative spontaneity and polished execution.
Each graphic channels the spirit of classic college aesthetics varsity numbers, bold slogans, and sporty motifs reimagined with a youthful, rebellious twist.
The result is a fun, dynamic visual language that feels real and relatable to kids, while aligning perfectly with the brand’s active and upbeat identity.
Perfect for tees, hoodies, and sweats, these graphics are made to move just like the kids who wear them.
Authentic, energetic, and full of attitude this collection speaks their language.
Client : Bellerose
Art direction : David D.
